![]() Once an affiliate site forms a partnership with a gambling site, the affiliate then lists an exclusive sign-up link or bonus link to the gambling site if a consumer uses the link and deposits, the affiliate gets a small percentage or an agreed fixed payout. Additionally, affiliates must follow general advertising rules from the UK’s Advertising Standards Agency and responsible gambling regulations, such as using responsible language, not promising wins or misrepresenting bonuses using confusing or misleading terms. If affiliates do not follow the UK’s regulatory rules, they won’t be able to form affiliate partnerships. Hence, gambling sites are motivated to ensure the correct language, bonus terms, and so on are represented. Instead, the Gambling Commission states that gambling sites are responsible for the behaviour of the affiliates they partner with. There’s no licensing regime in the UK for online gambling affiliates. In this context and the ever-heightening regulatory environment, gambling affiliates must remain vigilant as the online gambling industry becomes more heavily regulated. e.e, which Responsible Affiliates in Gambling (RAiG) say they would support in principle. ![]() Gambling affiliation may seem like the Wild West of advertising, but those in the industry know the truth of the fast-paced, ever-changing demands of affiliate success. ![]()
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